A new chapter for Tria

Since acquiring Tria in 2024, The Beauty Tech Group has been committed to honouring the brand's 23-year legacy while elevating and future-proofing it for a new generation of consumers. We have now unveiled the reimagined Tria 4X and Tria FRX laser devices, alongside a modernised full rebrand that puts our technology and expertise front and centre.

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A legacy of innovation

Tria's story is one of true innovation. Founded in 2003 by the inventors of the LightSheer™, the original clinical laser hair removal device, the brand achieved a breakthrough moment in 2008 as the first FDA-cleared at-home laser hair removal device. Over two decades, Tria has remained the leader in at-home laser technology, winning countless industry awards and serving millions of customers worldwide.

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Laser technology, redefined

This relaunch represents our shared vision: combining Tria's clinical and engineering expertise with cutting-edge design and performance upgrades to deliver devices that are stronger, smarter, and more refined than ever.

The reimagined Tria 4X and Tria FRX bring meaningful performance improvements alongside a brand identity that reflects the precision, science, and confidence the brand has always stood for.

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Retail enquiries

Retail enquiries are now open for a limited number of partners. Please contact Nicole Jackson at nicole.j@thebeautytechgroup.com to discuss opportunities.